BrandwepBTG

  Digital Marketing Digital marketing, also known as online marketing, refers to  advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication  such as: Search engines. Websites. The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of  marketing  involves the use of websites, mobile devices,  social media , search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. KEY TAKEAWAYS Digital marketing involves marketing to consumers through any number of dig...